Wednesday, November 10, 2010

New York Celebrity Assistants: The Perfect Audience

We are back from our first marketing event, sponsored by the NYCA – New York Celebrity Assistants.  Once a year, this veritable ‘who’s who’ of personal assistants based in and around the Tri-State Area, gathers for a festive, pre-holiday party in Manhattan.  A dozen vendors were on hand to display their products.  Each of the members took a turn at introducing themselves, telling us who they worked for.

Having ‘walked in their shoes’ working for luminaries on both coasts, this was an ideal venue  for me to introduce Chic By Design ‘Smart Gifting’.  Assistants, tasked with finding fabulous gifts for their employers, were visibly excited by the choices and swarmed the display table.  Nick Munro’s Bistro Cafetiere – a French 'press' coffee pot, and the Leather Cocktail Box  sold at once, and are slated to be amoung this season’s hottest gifts  The beautiful Zebra Tray by Annie Modica  was purchased by one of the Assistants’ for her employer to use as a desk accessory.  Commenting on ‘A Country Affair’ Collection, one member noted that it made the perfect wedding shower gift for her and her friends to offer jointly -  we couldn't agree more! 

Back in San Francisco, the inbox hummed...

 'I met you at the NYCA unique gift meeting last week and purchased that beautiful tray - thank you so much - I can't wait to give it to my boss for Christmas.'

'I need a wedding gift idea for a very rich couple who has everything. They like "Texas" but live in NYC. The cost isn't a concern, but the idea has to be great... can you help?'

The niche business envisioned ten months ago - to create a service that was tailor made to assist busy professionals with gift giving - has found it's market.  Next week, we head to LA  to do the same for the ACPA – Association of Celebrity Personal Assistants.  In the meantime we are busy tweaking the website, making it more ‘user’ friendly, adding a gift registry page.  Soon we’ll have a ‘search by price category’.
Stay tuned, this is just the beginning…